CAT HAI FISH SAUCE WITH URGENT REQUIREMENT FOR ESTABLISHING TOURISM PRODUCT BRAND

Cat Ba island in Haiphong has advantages in sea and island tourism, beautiful landscapes, primeval forest with diversified ecosystem. It is now one of the favorite tourist sites of local and foreign tourists. Cat Ba is famous for fresh seafood. It also has a specialty, that is fish sauce, a traditional spice of Vietnam made by hand with delicious taste and flavor typical for the coastal land.

Fish sauce making is a traditional trade of the locals. It has been long well-known nationwide. It is produced by conventional method with special ways  to mix and stir salt with fish and take advantage of the sunlight to boost the fermentation process, create  unique flavor that no other fish sauces have.

Thanks to this unique flavor, Cat Hai fish sauce is listed in top 10 famous dipping sauces of Vietnam.

Cat Hai fish sauce has established its prestige in the market. In the coming time, the company needs to boost advertisement and strategy to develop it to a typical tourism product of the locality. Well aware of the importance of the protection of property intelligence for local special products, Haiphong government and fish sauce makers in Cat Hai district have paid special attention to establishing the brand recognizing fish sauce products of Cat Hai, considered this as a meaningful move closely attached to social, economic development, created a healthy business environment, regained the prestige of Cat Hai fish sauce  in the traditional fish sauce making industry.

The brand of Cat Hai fish sauce will create conditions for other fish sauce makers in the locality to improve product quality, better the locals’ living conditions and diversify Cat Ba tourism products./.